Svenska Spel and NYX Interactive. A Success Story.


Stockholm Jan 31 2011: 
 

The partnership with NYX Interactive enables Svenska Spel to successfully develop and refine the Bingo, KenoXpress and Instant ticket platforms.

Therese Lindström, Internet Sales Director at Svenska Spel said “Svenska Spel is one of the largest online gaming operators in Sweden delivering gaming enjoyment to our customers using the latest technologies. Our product offering supplied by NYX Interactive has been an excellent performer for us during our relationship. NYX’s flexible approach has helped Svenska Spel remain as market leader with these products whilst providing a safe and secure environment for our client base.”

The NYX Bingo product incorporates NYXicam™ the Instant Content Asset Management System, which won the EGR award for Innovation. NYXicam™ empowers its licensees to be very creative with their own game styles, names, imaging and sounds, all managed in-house, enabling licensees to respond to changes in the market in real-time and rapidly develop and release new marketing campaigns. The Instant Ticket Platform delivered to Svenska Spel powers the most well known branded instant lottery tickets in Sweden such as Triss and Tia. 

David Flynn, CEO for NYX Interactive commented, “Our partnership approach allows both companies to push the boundaries in terms of technology, player security and product innovation. I look forward to our continued partnership in the years to come.”


Contact:

NYX Interactive – David Flynn, CEO, NYX Interactive,
Office: +46 (0)8 586 12100

Svenska Spel – Therese Lindström, Internet Sales Director
Office: +46 (0)498-26 35 00
 




10 February 2011