AUCTIONBRINGER AND CASHBALL NETWORK SIGN AGREEMENT
Isle of Man March 23nd 2011:
Douglas, Isle of Man – Cashball, the Isle of Man based full service provider for gaming companies, today announced the signing of a strategic agreement with penny auction network AuctionBringer.com (www.auctionbringer.com). The agreement allows both parties to act as resellers to their respective partners for an undisclosed period.
Staffan Lindgren, Director for Cashball said “We are extremely pleased with this latest agreement for Cashball Network. We believe that the Penny Auction vertical is a very attractive way to acquire players to the Casino and Bingo verticals at much lower rates. By signing this strategic agreement Auctionbringer partners benefit by accessing our rapidly deployed Cashball Network solution delivering the most efficient White Label casino solution available in the market, whilst NYX Interactive, Cashball‟s parent company, also benefits by providing this solution to its clients assisting them to acquire increasing numbers of depositing players”.
Mathias Larsson, Managing Director for Auctionbringer mentioned “We are very excited about this strategic agreement. NYX Interactive are one of the leading companies within gaming and their Cashball Network solution will be a great product for our partners. We have seen that the conversion rate from a Penny Auction to a Casino is higher compared to other products in the market. On top of that, the acquisition cost for a new customer is probably the lowest in the market. And since a Penny Auction is not considered gambling it is a way for gaming companies to use social media to attract new customers.”
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08 April 2011